Despite Robust Growth, Regenerative and Organic Still Fringe
After 30 years (50 for Organic) Regenerative products still make up a small percentage of products sold….
The Strategy of Capturing Greater Market Share Within the Mainstream has Failed
The very structure and ownership status of the mainstream food system will not allow for full-scale adoption by the public. Every successful organic or regenerative brand has been purchased by conventional big ag or big food and incorporated into the mainstream (in many cases compromised…)
Virtually All Successful Regenerative Farms Are Direct-to-Consumer. This is the way.
To successfully bring Regenerative farming into the mainstream, we need to provide an alternative, entirely parallel system that works for consumer. Thriving Farms Initiative intends to do just that.
